{"title":"New arrivals for men","description":"\u003ch2\u003eNew for men – new merino wool clothing for men\u003c\/h2\u003e\n\u003cp\u003eNorth Outdoor's new for men brings together the latest merino wool men's clothing. This collection includes new sweaters, knits, merino base layers, shirts, hoodies, and accessories that have recently been added to the selection. The new arrivals complement the men's collection with the season's new colors, models, and fits.\u003c\/p\u003e\n\u003cp\u003eAll new for men items are made from soft, mulesing-free merino wool. A large portion of the knitted products are made as local production at North Outdoor's own knitting mill in Oulu, Finland. This combination ensures high quality, responsible production, and careful finish.\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\n  \u003ch3\u003eNew merino products for any situation\u003c\/h3\u003e\n  \u003cp\u003eThe men's new arrivals include products for everyday wear, work, outdoor use, and leisure. There are new merino sweaters, base layers, t-shirts, zip shirts, hoodies, and pants. The new items are updated regularly by season.\u003c\/p\u003e\n\n  \u003ch3\u003eBreathable warmth all year round\u003c\/h3\u003e\n  \u003cp\u003eMerino wool is naturally breathable, temperature-regulating, and moisture-wicking. That's why new arrivals work in both warm and cooler conditions – a soft merino shirt keeps you cool in summer, and a merino sweater warms you in colder weather.\u003c\/p\u003e\n\n  \u003ch3\u003eResponsibly made – mulesing-free merino wool\u003c\/h3\u003e\n  \u003cp\u003eWe use only mulesing-free, Öko-Tex and Woolmark certified merino wool. The antibacterial fiber structure keeps garments fresh longer and reduces washing needs. Local production in Oulu minimizes material waste and transport.\u003c\/p\u003e\n\n  \u003ch3\u003eDesigned in Finland, knitted in Oulu\u003c\/h3\u003e\n  \u003cp\u003eA significant portion of the men's new arrivals are made at North Outdoor's own knitting mill in Oulu. The products are knitted directly to the right size, eliminating cutting waste. Local production shows in the finish, fit, and durability.\u003c\/p\u003e\n\n  \u003ch3\u003eFind your new favorite\u003c\/h3\u003e\n  \u003cp\u003eBrowse the men's new arrivals and discover the newest merino garments before others. Soft material, timeless design, and responsible production make these new items lasting additions to your wardrobe.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"halla-miesten-merinoneulepusero-atlantinsininen","title":"Halla Men's merino knit sweater - atlantic blue ","description":"The thin and soft Halla is a high-quality turtleneck knit for discerning tastes, made from exceptionally soft, mulesing-free 100% combed merino wool. The lightweight and non-itchy Material ensures a breathable, light, and comfortable wearing experience. Despite its thin material, the knit is pleasantly warm. Halla withstands wear and machine washing well, making it a long-lasting, easy-care go-to knit. It works just as well as a midlayer under a shell jacket as it does on its own for year-round wear. 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The close-fitting yet lightweight merino blend fabric is breathable, wicks moisture, and feels pleasantly soft against the skin – the perfect shirt for both the workday and leisure.\n\nThe regular fit creates a relaxed yet polished look. The classic polo style with ribbed collar and cuffs adds elegance to the shirt. Side slits increase freedom of movement, and the simple design makes the shirt an excellent choice for both everyday wear and sports – this polo shirt works perfectly, for example, on the golf course.\n\nThe Ezra merino polo shirt combines elegance and functionality – an easy choice for the man who wants to look good and feel comfortable in every situation. 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The close-fitting yet lightweight merino blend fabric is breathable, wicks moisture, and feels pleasantly soft against the skin – a perfect shirt for both the workday and leisure.\n\nThe regular-fit cut creates a relaxed yet polished look. The classic polo style with ribbed collar and cuffs adds elegance to the shirt. Side slits increase freedom of movement, and the simple design makes the shirt an excellent choice for both everyday wear and sports – this polo shirt works perfectly, for example, on the golf course.\n\nThe Ezra merino polo shirt combines elegance and functionality – an easy choice for the man who wants to look good and feel comfortable in every situation. 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The firm yet pleasantly soft 240 g\/m² pique knit makes the shirt breathable and structured. The regular fit-fit offers natural freedom of movement, and the traditional polo collar with buttons completes the classic style.\n\nMulesing-free 18.5 micron merino wool feels soft against the skin and regulates temperature efficiently – it warms in the cold and cools in the heat. Naturally antibacterial merino wool keeps you feeling fresh and comfortable all day long. The Jody merino polo shirt is a versatile and stylish choice that works just as well at the office, in leisure time, and on the golf course. ","brand":"North Outdoor","offers":[{"title":"S","offer_id":57048145887610,"sku":"N11909R18-S","price":139.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":57048145920378,"sku":"N11909R18-M","price":139.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":57048145953146,"sku":"N11909R18-L","price":139.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":57048145985914,"sku":"N11909R18-XL","price":139.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":57048146018682,"sku":"N11909R18-2XL","price":139.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":57047774560634,"sku":"N11909R18-3XL","price":139.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/0933\/6273\/files\/N11909R18_northoutdoor-merino-wool-clothing-m14_1.jpg?v=1783418037"},{"product_id":"jody-merinopikeepaita-m-graniitinharmaa","title":"Jody long-sleeve merino polo shirt M - granite grey","description":"A classic and stylish merino wool polo shirt for everyday wear and leisure.\n\nThe Jody merino polo shirt M is a long-sleeved version of the popular merino polo shirt – the perfect choice when you want extra warmth and versatility for cooler days. The firm yet pleasantly soft 240 g\/m² pique knit makes the shirt breathable and structured. The regular fit-fit offers natural freedom of movement, and the traditional polo collar with buttons completes the classic style.\n\nMulesing-free 18.5 micron merino wool feels soft against the skin and regulates temperature effectively – it warms in the cold and cools in the heat. Naturally antibacterial merino wool keeps you feeling fresh and comfortable all day long. The Jody merino polo shirt is a versatile and stylish choice that works just as well in the office, at leisure, and on the golf course. 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It is made from 100% mulesing-free merino wool, whose unique weaving technique makes the fabric naturally weather-resistant without membranes, coatings, or harmful chemicals. Wind and moisture stay out, while the merino wool’s breathability, efficient thermoregulation, and natural antibacterial properties are preserved.\n\nThe jacket is quiet, breathable, and soft to wear. It does not rustle, make you sweat, or feel heavy in motion, but works naturally in everyday life and active outdoor use. The minimalist design and considered cuts make it a versatile choice for city streets and forest paths.\n\nTaped seams and protected zippers add protection in changing weather conditions. The magnetic front placket makes dressing easier, and the adjustable hood with a stiffened brim protects against the wind. The soft synthetic lining on the front edge of the collar and at the cuffs, as well as the adjustable hem and cuffs, complete the fit. The fabric is made entirely from natural materials and is a biodegradable and recyclable choice that stands the test of time both in use and in values. 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It effectively wicks moisture away from the skin, regulates body temperature, and is naturally antibacterial. The merino wool t-shirt is perfectly lightweight to carry with you and is ideal for hiking and travel. The shoulder seams of the Liam T-shirt are positioned so they do not chafe when wearing a backpack. 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Its soft and breathable bamboo viscose knit feels pleasant against the skin, while the high-quality merino wool provides excellent thermal regulation and natural antibacterial properties. This makes the sweater the perfect choice for year-round wear – both for everyday use and leisure.\n\nThoughtfully considered cuts give the sweater a structured look. Forward-set shoulder seams and the back yoke add edge, while the angled side seams bring a subtle sense of dynamism to the overall look. The ribbing at the neckline and cuffs holds its shape well and feels comfortable in wear.\n\nThe minimalist and timeless design makes the Evan merino sweater easy to pair with a variety of outfits. Subtle branding completes the elegant look, and thanks to its versatility, the sweater works just as well as part of relaxed everyday dressing as it does in a polished layered style. 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Its streamlined fit sits comfortably in layering under a shell jacket, making it an excellent mid layer for winter sports and hiking in cold weather. In transitional seasons, the jacket works as a warm, breathable outer layer suitable for both outdoor adventures and everyday outings.\n\nThe jacket is made from merino wool fleece, knitted from fine, thin merino fibers – it does not itch and feels pleasantly soft against the skin. It offers excellent breathability, moisture management, and thermal regulation, ensuring comfort in changing conditions. Merino wool’s natural antibacterial properties help keep the jacket fresher for longer, so airing it out is often enough.\n\nPractical details include zippered pockets and thumb holes at the cuffs, adding comfort and functionality. Clean, modern lines complete the jacket’s stylish and versatile look. This is a timeless and reliable fleece jacket that performs both on the trail and in the city – season after season. 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In dry shoulder-season weather, the jacket also works as a warm and breathable outer layer. Zipped pockets and thumb holes at the cuffs add practicality and provide extra protection against the cold.\n\nElegant cuts complete the look of this versatile hooded jacket, which works just as well in relaxed city wear. Merino wool fleece is made from fine, non-itching merino fibres – naturally antibacterial Material repels odours, and often airing is all that is needed to freshen the garment. 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It efficiently wicks moisture away from the skin, regulates body temperature, and is naturally antibacterial. The merino wool t-shirt is perfectly light to carry with you and is ideal for hiking and travel. The shoulder seams of the Liam T-shirt are positioned so they do not chafe when carrying a backpack. 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The shirt is made from a thin and silky-soft merino knit that is stretchy and breathable. It effectively wicks moisture away from the skin, regulates body temperature, and is naturally antibacterial. The merino wool t-shirt is perfectly lightweight to carry along and is ideal for hiking and travel. The shoulder seams of the long-sleeve shirt are positioned so they do not chafe when carrying a backpack. 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